Kids must brush their teeth at least 2 times a day and Colgate Kids Minion Toothbrush is a fun way to encourage good oral care habits early on! This attractive extra-soft bristle toothbrush has extra soft bristles especially designed for children. It is ideal for kids of age 5 years and above who have baby teeth or developing permanent teeth. Extra soft, multi-height bristles on the toothbrush effectively clean big and small teeth, while the raised tip helps clean hard to reach back teeth.