Lever Ayush Whitening toothpaste is formulated with 5000 years of Ayurvedic wisdom to eliminate stains for whiter teeth. It contains the goodness of Rock Salt (Sendha Namak) and Arimedadi Thailam. Rock Salt (Sendha Namak) is the healthiest form of salt in Ayurveda and has been known for centuries as a powerful solution for the whitening of teeth. While Arimedadi Thailam is an Ayurvedic oil that is most recommended for oral health. It is a unique blend made using 40 natural herbs, which are known to make teeth stronger and prevent tooth decay.