Colgate Active Salt Lemon toothpaste fights germs with the goodness of  lemon &amp; active salt, lemon helps to whiten your teeth by removing the yellowness &amp; stains thus making teeth white naturally while Salt is known for its antibacterial properties  helps to scrubs away germs. This powerful formula helps remove sticky &amp; hidden germs, giving you healthier white teeth.  It is a perfect  toothpaste  for  preventing dental problems while giving you a healthy white teeth for a confident smile. Recommended Usage: Put a pea size amount of our Colgate toothpaste on the head of the toothbrush. Insert the toothbrush into your mouth &amp; use gentle, short strokes to brush your teeth. For a better experience try with Colgate Slim Soft Himalayan Salt Toothbrush. For optimal results, brush twice daily for 2min. Colgate toothpaste is always 100% vegetarian and gluten-free. We care about our environment, Colgate India is the nation’s first to earn TRUE Zero Waste Platinum certification for all its four manufacturing sites in India, from Green Business Certification Inc. (GBCI). This toothpaste is made in India, with the highest quality standards.