The kid’s toothbrush features a well-rounded handle; a thumb grip offering comfortable hold; a suction cup at the base for easy and fun upright storage and a soft plus safe tongue cleaner on the back of the toothbrush head. Cleaning teeth could never have been more fun! Developed with the help and expertise of Pediatric dentists, Colgate offers a healthy and thoroughly clean. The toothbrush helps clean beyond teeth so your kid’s smile only gets brighter and cleaner.